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Wednesday 29 May 2013

Why Offline Businesses Need Online Marketing?


You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. Do not miss out on sales and customers by ignoring or avoiding online marketing. One of the key principles of business is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process.

How do consumers search for businesses?

90% use a search engine
48% use the online Yellow Pages
42% use comparison shopping websites

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