Using SEO Principles in Your Brand's Social Media

Social media and SEO are actually more closely linked than most companies realize. When consumers are researching your brand, products and services online they are not just finding out information through your tweets, posts and other social chatter, they are finding your content that has been spread throughout the Web and posted to other sites in organic search results.

Google and other engines are monitoring and indexing what’s happening on social networks today. Public Facebook pages, trending topics in Twitter, blog posts, as well as photos, videos and all manner of content that is shared and created on social media platforms are now being viewed and scanned by search engine crawlers. 

For this reason, the running of your brand’s social profiles will benefit greatly by employing some SEO (Search Engine Optimization) or Internet Marketing Professional for your website.

How you can ensure that your target market is reading your Articles?

You submit articles with the hope that they will come before the eyes of people who would be interested in your business, services or products. Ideally, these target customers will be looking at your article and then reading your resource box and clicking the link leading to your website.

You know your articles are being published online, where anyone can find them. There may be some niche specific websites that publish your articles, but many times your article may be published on a more general website or article directory that is divided into categories.

You can do two things which help search engines such as Google direct your target readers to your articles.

1. Write articles on the general theme of your website.

2. Do research for keywords associated with your niche.

At last time, When you do those two things, your can be sure your target market is reading your articles.

What are the Benefits of Guest Posting?

The main benefit of guest posting on another blog is gaining links back to your website. Links are still the most important factor in how your website ranks in the search engines. You also are increasing your business’ Internet presence by adding quality content to the Web.

Another benefit of posting on popular blogs is that you can increase the number of visitors that visit your site through the links in your posts. Guest posting also increases the value of the website you are contributing to. By adding quality content to another site, you can help increase its authority and Page Rank which makes the links that you have coming from that site even more valuable to you.

Obviously, if you were to allow guest posting on your own blog, the same benefit of increased authority and Page Rank would apply to your own site as well.

Use of htaccess file in SEO

1.such as redirection and web server optimization.

2.Usually when you try to download something from a web server you get a request asking whether you want to save the file or open it. To avoid that you can use the below code on your .htaccess file

3.Create a custom error page for each of the error codes.

4.Optimize your website loading time by compressing files into smaller size.

5.Well, in the other hand, you can disable caching for certain file type.

6.htaccess code will able to enhance the security level of your webserver. Hotlinking protection is pretty useful to avoid other people using images that stored in your server.

7.Hate it when people stealing bandwidth from your website by using images that are hosted in your web server? Use this, you will able to prevent it from happening.

8.If you want to increase the security level of your website, you can chuck these few lines of codes to prevent some common hacking techniques by detecting malicious URL patterns.

Tips To recover website from EMD Update

Here’s a step-by-step process we can recover our website from EMD (Exact Match Domain) Low quality penalty:

Step 1: Remove or augment all content on your EMD website that could be considered to be low quality. Ask yourself whether the content is written for search engines or provides genuine value for your readers. Be honest.

Step 2: Get an inbound link profile audit to identify spammy inbound links that could be yielding negative trust signals to Google, then engage in a link removal campaign to attempt to remove as many of them as possible.

Step 3: Add social share buttons to all of your content, if you don’t have them already.

Step 4: Get in a routine of regularly adding new, awesome content to your website (more is always better, but I recommend once a day). If you don’t have time to write your own content, outsource it to a professional writer.

Step 5: Engage in an SEO link building campaign to increase your website’s credibility and authority. Guest blogging services are available to assist with quality, ethical link building tactics that are endorsed by Google and Bing.

Step 6: Engage in a social media marketing campaign to gain “social proof” via social signals.

WHAT IS THE NEED TO LEARN SEO?

WHAT IS THE NEED TO LEARN SEO?

The answer to this question is pretty simple.

Imagine a website having beautiful Design and with excellent written content and still not getting any traffic..

The site won’t be of any use for the owner and that’s where SEO comes into play.

More than 70% of browsers click on the first three search engine results. Nearly 90% of all search engine traffic come from the first page of rankings. If you want traffic to your website then you need to focus on improving organic results ( Organic and Paid search will be discussed in details in the next chapter of Search Engines). You can spend tens of thousands of dollars each month buying traffic, but personally, we would rather suggest to get traffic to your site for free. Once you learn SEO strategies for top rankings and get a taste of FREE traffic, there’s no turning back.

There are basically five goals of SEO:-

■Search can help you achieve your business goals

■Brand visibility / findability 

■Paid search is becoming more expensive 

■People prefer the natural results 

■SEO helps you build a better website

Do I need to know coding to learn SEO?

Do I need to know coding to learn SEO?

Many people asking me this type of questions so I would like to share it with you all

 

The answer is a BIG NO …

As such there are no pre-requisites to learn SEO. If you know how to use a Computer or know how to access internet then you can easily learn SEO. No programming or coding background like C++ , PHP , SQL is necessary to learn SEO , however it is preferred that the student should know some basics of HTML. But even if one doesn’t then it doesn’t make a big difference as it is a very easy language and from SEO point of view it can be studied in a day or two.

If you have some background of web-development or web-designing then it surely helps to some extent. But it’s not at all like if you don’t belong to that background, it would be difficult for you to learn SEO.

SEO is just about practicing. The more you practice, the better you become.

The only pre-requisite to learn SEO is a deep passion and an intense desire to learn. A working knowledge of HTML is helpful but not required.

In-House SEO v/s Out-Source SEO

In-House SEO :- It is the act of optimizing the website either ourselves or by any internal person of the company

Out-Source SEO / Out-House SEO :- It is the act of hiring an external person for the optimization of a website( either by a company / Digital media agency or individual)

Here is a list of pros and cons of In-house and Out-house SEO.

Advantages of In-House SEOs:

■Internal personnel typically know their own company better than any external consultant is likely to (internal personnel will likely know their own ideal keywords best, for instance).

■Internal personnel typically know their own system infrastructure best.

■In-house SEO is cheaper than out-source SEO.

■They can focus only on company sites without risk of distraction experienced by external SEOs who may have to focus on multiple sites of multiple clients;

■They can build a specialized team, perfect for the needs of their own site;

■They can keep their company from wasting money on using strategies which are unlikely to perform well (in this respect, an external firm sometimes has a conflict of interest with the aims of keeping costs low);

■they can serve as guards, insuring that company sites don’t implement black-hat methods;

■they can serve as guardians of company interests in contracts with new online partners,ensuring that linking arrangements are mutually beneficial or to keep a partner from getting more benefit out of the arrangement than is merited.

Advantages of Out-House or Out-Source SEOs:

■External firms typically have much wider background experience for SEO, so they know many multiple beneficial methods to employ for improving site traffic.

■Externals can build up a team of broader expertise which a small company often can’t afford or justify to build up in-house;

■externals typically has direct experience in many multiple methods, so they can provide a wide range of options for deriving benefit;

■externals can often provide fastest chance of significant improvement, compared with companies which haven’t been performing their own SEO analysis and development work;

■externals can often provide link-building strategies that in-house SEOs might not be able to invent on their own;

■external relationships can be easily discontinued if they’re not working out, whereas with in-house, sometimes personnel are assigned to work in multiple areas and even if their SEO work isn’t showing good results, the employee(s) must still be retained for the vital work they provide in other areas.

■external firms often know a lot more sophisticated traffic exploitation methods, compared to internal resources — this is particularly true in cases where a company has just started having SEO work done by internal employees — newbies tend to only know the basic methods.

Importance of Google from SEO point of View

Everyone wants to get their website a top ranking in Google but have you ever wondered- “Why is Google so important from SEO point of view” or “Why everyone wants a top ranking for their website in Google only when there are thousands of other Search Engines”?

There are many other search engines, but Google is the most prominent, most used, and most important of them all. Google also provides search results to other “partner” search engines and directories. This means a #1 ranking on Google will most likely land you a #1 ranking on these partner sites as well. We say “likely” because the partner sites may to modify their results a little bit so the rankings across the partners may not be exact.

Specifically, a #1 ranking on Google for a specific search term also means a #1 ranking on AOL, Netscape, Earthlink, Compuserve, Lycos, iWon.com, Go.com and AT&T Worldnet. With its partners included, Google alone is responsible for powering over 70% of all search engine traffic to websites

Clearly, Google is where we need to focus our website promotion efforts first. After you have applied the techniques discussed (in the upcoming Sections), have noticed your results, and then improved your efforts over time, you will start seeing dramatic results for your website. The two other major search engines of importance – Yahoo and MSN Search, look for the same things as Google in terms of ranking sites. So if you get it right for Google, you have also gotten it right in general for the other search engines as well.

Basic SEO Terms

Basic SEO Terms

HI all, Today I am going to discuss some basic SEO terms which you will come across them again and again.

Some of them are:- Crawlers , Robots , Spiders , Index , Google bot , Yahoo Slurp , MSN bot.

Do you have any idea about these terms?

You are about to know about them.

A crawler also know as a “robot” or “spider”, is an automatic software program that runs at many search engines, reads sites’ content, analyzes it, and inserts them into the index (or collects information for later insertion into the index) .

In the above definition a term Index is used.

The search engine crawler (or spider) visits pages on the web and ‘reads’ them. It passes that information back where it is stored in an index. When someone searches for a term, that search term is looked up in the index and results are displayed accordingly .

Thus Index can be termed as a list of websites sorted by the Search Engine according to the relevancy of the website for a particular keyword.

Now lets go through the terms Google bot , Yahoo Slurp , MSN bot.

Googlebot is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google search engine.

Yahoo Slurp is a web crawler from Yahoo! that obtains content for the Yahoo! Search engine. Slurp is based on search technology Yahoo! Acquired when it purchased Inktomi.

MSN bot is the search bot software used by MSN, which collects documents from the web to build a searchable index for the MSN search engine.